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Washington, DC, February 17, 2008 -
Looking to reinforce the value of
business aviation to American workers,
policymakers, companies and communities
across the U.S., the National Business
Aviation Association (NBAA) and General
Aviation Manufacturers Association
(GAMA) today unveiled a comprehensive
new joint advocacy campaign with a
familiar name: "No Plane No Gain."
"The contributions of business aviation
to our nation's employment, commerce,
competitiveness and health are profound
but not always well understood," said
GAMA president and CEO Pete Bunce. "We
are launching this new multi-media
educational campaign to get the word out
that
business aviation is working for
America. It is responsible for well over
1 million manufacturing and service
jobs, and is one of the few industries
that contributes positively to our
nation's balance of trade. It is
also serving as a lifeline for
communities all across the country that
are seeing scheduled airline service
being reduced or eliminated."
NBAA President and CEO Ed Bolen agreed.
"At a time when we are facing almost
unprecedented economic challenges, U.S.
businesses need tools that will help
them enhance productivity, maximize
flexibility, and maintain strong
communications. "No Plane No Gain" will
underscore why
business aviation is critical to tens of
thousands of cost-conscious companies
fighting to succeed in a difficult
market. It will also remind people of
the relief efforts and humanitarian
assistance that is only possible through
this mode of transportation."
The program, launched today at GAMA's
Annual Industry Review and Market
Outlook Briefing, gets its name from a
public advocacy campaign launched in
1993 by the same two associations. The
new initiative will take full advantage
of the changing ways people receive and
process information today while building
on proven advocacy techniques.
The campaign, which is backed by
dedicated financial resources from NBAA
and GAMA, will utilize a multi-faceted
approach, including the following
components, among others:
-
A
dedicated "No Plane No Gain" web
site,
www.noplanenogain.org, which
underscores the importance of
business aviation and provides
resources for the business aviation
community
-
Studies and surveys that will
illustrate the value of business
aviation, based on current,
quantifiable data compiled by
respected sources
-
Paid
advertising through various channels
-
Webinars to educate audiences about
the need for business aviation and
give practical tools for justifying
the use of a business airplane
-
YouTube placement and podcasts
outlining the value of business
aviation
Learn more
at
www.noplanenogain.org.
Fly Safe!
www.noplanenogain.org
Steve Hadley
Southwestern Regional Representative
National Business Aviation Association
shadley@nbaa.org
www.nbaa.org
13741 Harbor Drive
Waco, Texas 76712
254-235-7924 Telephone
254-235-7948 Fax |
